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Please use this identifier to cite or link to this item: http://hdl.handle.net/1813/3311
Title: Working With the Mass Media
Authors: Schulman, Matthew
Keywords: press release, extension, mailings, copyright
Issue Date: Mar-1995
Publisher: Cornell Cooperative Extension
Abstract: How can nonprofit organizations reach their audiences quickly, directly, and in a cost-effective manner? This publication gives the basics of how to work successfully with the media. Offers inside information on personal visits, queries, advisories, tip sheets, briefings, and talk shows. Designed for people who must communicate with and through the news media but who have not had a formal communications or journalism education; also useful to journalism students and school media clubs.
URI: http://hdl.handle.net/1813/3311
Appears in Collections:CCE Publications

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