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Please use this identifier to cite or link to this item:
http://hdl.handle.net/1813/3311
| Title: | Working With the Mass Media |
| Authors: | Schulman, Matthew |
| Keywords: | press release, extension, mailings, copyright |
| Issue Date: | Mar-1995 |
| Publisher: | Cornell Cooperative Extension |
| Abstract: | How can nonprofit organizations reach their audiences quickly, directly, and in a cost-effective manner? This publication gives the basics of how to work successfully with the media. Offers inside information on personal visits, queries, advisories, tip sheets, briefings, and talk shows. Designed for people who must communicate with and through the news media but who have not had a formal communications or journalism education; also useful to journalism students and school media clubs. |
| URI: | http://hdl.handle.net/1813/3311 |
| Appears in Collections: | CCE Publications
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