Skip to main content


eCommons@Cornell >
College of Agriculture and Life Sciences >
Cornell Cooperative Extension >
CCE Resource Center >
CCE Publications >

Please use this identifier to cite or link to this item:
Title: Working With the Mass Media
Authors: Schulman, Matthew
Keywords: press release, extension, mailings, copyright
Issue Date: Mar-1995
Publisher: Cornell Cooperative Extension
Abstract: How can nonprofit organizations reach their audiences quickly, directly, and in a cost-effective manner? This publication gives the basics of how to work successfully with the media. Offers inside information on personal visits, queries, advisories, tip sheets, briefings, and talk shows. Designed for people who must communicate with and through the news media but who have not had a formal communications or journalism education; also useful to journalism students and school media clubs.
Appears in Collections:CCE Publications

Files in This Item:

File Description SizeFormat
Working With the Mass Media.pdf3.63 MBAdobe PDFView/Open

Refworks Export

Items in eCommons are protected by copyright, with all rights reserved, unless otherwise indicated.


© 2014 Cornell University Library Contact Us