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Title: Advocacy and Interventions: Readings in Communication and Development
Authors: Colle, Royal D.
Keywords: communication interventions
communication strategy
communication and development
social marketing
Latin America
World Bank
health communication
information technology
diffusion of innovation
Millennium Development Goals
Issue Date: 2007
Publisher: Internet-First University Press
Abstract: As the 21st century rolled out, communication in relation to development became more prominent in the international community. Efforts to reach the Millennium Development Goals sharpened our attention on communication with many asking how the new information and communication technologies could accelerate progress toward the Goals. This book addresses these issues. It is intended to be a "practical" book. It is filled with examples and case studies that illustrate ways that carefully planned and implemented communication interventions have produced positive results. It shows how approaches such as social marketing, extension, participation, and entertainment have contributed to development initiatives. Many of these have used media and the new information and communication technologies. "Advocacy and Interventions" includes ideas from people who have experienced the challenges of communicating effectively in development programs. The book is also based on the author's own insights from almost four decades of communication and development experience in countries ranging from Guatemala to Western Samoa, with many other stops in Asia, Africa and Latin America. "Advocacy and Interventions" is especially suitable for policy makers, project planners and advanced courses in development communication or rural development.
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