Making Your Product Real: Getting It!® System
| dc.contributor.author | Beckley, Jacqueline H. | en_US |
| dc.contributor.author | Weybright, Robert | en_US |
| dc.date.accessioned | 2015-04-09T17:45:45Z | |
| dc.date.available | 2015-04-09T17:45:45Z | |
| dc.date.issued | 2004 | en_US |
| dc.description | The second part of the business seminar series. Provides information about positioning a grower's wine product in the marketplace. Encourages them to fully understand both their product and their competitors' products; to understand what customers want from a product like theirs; how to implement what customers want; and how to maintain these ideas during the continuous refinement of a product. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1813/39875 | |
| dc.subject | Wine and wine making | en_US |
| dc.subject | Wine and wine making--Marketing | en_US |
| dc.subject | Marketing | en_US |
| dc.title | Making Your Product Real: Getting It!® System | en_US |
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