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Helvetica

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dc.contributor.authorHustwit, Gary
dc.contributor.authorSiegel, Shelby
dc.contributor.authorGeissbuhler, Luke
dc.contributor.authorSwiss Dots (Firm), Veer (Firm)
dc.contributor.authorPlexifilm (Firm)
dc.date.accessioned2014-03-26T15:57:22Z
dc.date.available2014-03-26T15:57:22Z
dc.date.issued2007
dc.description.abstractA documentary about a typeface? When said typeface is a ubiquitous piece of graphic design, yes. Helvetica--a sans-serif typeface developed in 1957 at the Haas Foundry in Munchenstein, Switzerland--has partisans and detractors, a great number of them graphic designers and theorists, who express their opinions on the famous font. It is seen as neutral and efficient, concise yet inexpressive, purposeful yet not caustic, utilitarian and unembellished, or as frustratingly familiar, perfectly subliminal, or as the typeface of socialism. From storefronts, street signs, product packaging, government forms, and advertisements, it is almost guaranteed that after viewing, you will be scanning the world examining Helvetica's continuing impact.en_US
dc.identifier.citationHelvetica / a Swiss Dots production ; in association with Veer ; a film by Gary Hustwit ; produced and directed by Gary Hustwit. London : Swiss Dots Ltd. ; Brooklyn, NY : Plexifilm, 2007.en_US
dc.identifier.urihttps://hdl.handle.net/1813/36252
dc.language.isoen_USen_US
dc.publisherSwiss Dots, Ltd. ; Plexifilmen_US
dc.subjectHelvetica typeen_US
dc.subjectType and type-foundingen_US
dc.subjectTypographersen_US
dc.subjectGraphic design (Typography)en_US
dc.subjectSans serif typeen_US
dc.subjectGraphic artsen_US
dc.subjectVisual communicationen_US
dc.subjectTypographersen_US
dc.titleHelveticaen_US
dc.typevideo/moving imageen_US

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